The brand in question is Ren Clean Skincare, which will officially cease operations at the end of July. Founded in London in 2000, the brand quickly gained trust for its natural ingredients, free from sulfates and parabens, and for its philosophy of “clean” — both in formula and in values.
Ren was acquired by Unilever in 2015, but after a series of internal challenges and declining sales, it became clear that the brand could no longer be sustained long-term. While the full shutdown is scheduled for September 2025, online sales will end as early as July 31.
Currently, Ren is offering 30% off its entire range — though many items are already out of stock. And while the beauty industry remains highly profitable, it’s also brutally competitive. Even the most loved and eco-conscious brands aren’t immune to the pressures of the modern market.