What’s The Secret Behind These Walking, Talking Attractions?

What’s The Secret Behind These Walking, Talking Attractions?

One of the best ways to attract attention on today’s busy urban streets is with the use of the AdWalker. In an era of digital street advertising, these human billboards — think dudes in flashy get-ups carrying LCD screens or eye-catching poster boards — provide a modern spin to street-level advertising.

Combining old school advertising with good old man power, they provide a unique and interactive experience for the general public.

Modern twist on a time-tested strategy

AdWalkers are a modern twist on the sandwich board walkers of the early 20th century. Though the idea is the same — to walk about busy places hawking goods — the tools have changed. Modern AdWalkers may include LED screens, sound systems, and even interactive elements, making a stroll down the sidewalk a veritable spectacle in digital street advertising.